The international cult underwear and swimwear brand based in Chemnitz has revolutionised laundry drawers around the world since 1993. Founded by the operational economy Wolfgang Jassner, the company wrote marketing and sales history within a very short time: Actions such as the racing roder called Bruno Banani at the Olympic Games or the test of the bruno banani underwear in space at the room station MIR gave international attention to the family business. Bruno Banani now exports to countries worldwide. Between the founding year 1993 and today there are an innovative marketing strategy and an increase in sales .