#thisisbrit
Six scents, one attitude.
British and confident. Free thinkers with a matching free spirit.
Each united by a rebellious 'why not?' impulse.
A fresh and fun campaign, shot by young emerging photographer Brooklyn Beckham in central London. Featuring a cast of British models, each with a distinctive look but the same laid back approach.
Reinterpreting the Burberry Brit inspiration, the packaging is updated to reflect the fragrance characters. Clean and modern while referencing and celebrating the core of our brand – the iconic house check.