A lightweight, water-based shaping cream that adds texture to flexible all-day wear for a range of easy, relaxed to more defined styles.
Insider tips Apply to damp hair for a softer, more manageable look.
Apply to dry hair for more control and a firmer finish.
Run your fingers through the hair for a more relaxed look, use a comb for a cleaner, more defined look.
Remember: the drier the hair, the higher the hold!
Original Pomade | Superhold Pomade | Supershine Cream | Natural Matte Cream | Cement Clay | |
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Advantage | Holds like wax, washes like gel | Extra control for hard-to-control people | High shine for a neat look | Holds hair without feeling like it's there | Never let hair go out of style |
Gloss level | Medium shine | Low to medium shine | High shine | Matte finish | Matte finish |
Sustain level | Medium hold | High sustain | Low-medium hold | Low-medium hold | Extreme support |
hair texture | Thin to medium thickness | Medium to curly/coarse/thick | Thin to medium thickness | Thin to medium thickness | Thin to medium thickness |
sniff | Soft cream soda | Soft cream soda | Soft cream soda | Soft cream soda | Soft cream soda |
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About LayriteLayrite was founded in 1999 by the talented and charismatic Donnie Hawley. Having his technique hampered by petroleum-based products, Donnie worked hard to find a solution. The end result was a water-soluble pomade formulated to "hold like wax and wash like gel." After one of Donnie's clients said his pomade was the only product that made his hair straight, a brand was born. |
An American original since 1999 |
For barbers by barbersWe are the barber's choice. A range of men's grooming products created for connoisseurs. Because Layrite was created by a barber, not a scientist. Donnie Hawley has spent his entire career developing some of the finest men's grooming products available on the market today. |