We invent game-changing innovations, with an obsession for safety & hair integrity. We anchor our hair expertise in technical services, made by professionals for professionals. We deliver superior products, services and experiences, worth paying more for. We were born in Paris, the city of creation.
Professional shampoo to neutralise blonde and highlighted blonde hair.
Enhance and brighten blonde hair with acai polyphenols. Gently cleanse the hair fibre while neutralising undesired undertones for a cool blonde effect.
Blondifier Cool Shampoo | Blondifier Mask | Vitamino 10 in 1 |
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Product TypeCool blonde hair shampoo | Product TypeBlonde hair mask | Product Type10 in 1 multi-benefit spray |
Hair TypeHighlighted or blonde hair | Hair TypeHighlighted or blonde hair | Hair TypeColoured hair |
Hair ConcernUndesired yellow tones | Hair ConcernHighlighted/blonde hair | Hair ConcernColour fade & colour damage |
BenefitPigmented shampoo to neutralise and brighten blonde hair | BenefitReplenish, smooth and nourish | BenefitHeat protection, hydration |
Neutralises yellow tones
Gently cleanses
Brightens the look of hair
Adds shine
Apply evenly to wet hair. Lather. Rinse thoroughly
Our products are designed for hairdressers with highly concentrated formulas for perfect salon hair.
We drive our industry towards being more sustainable.
We aim to reduce our 3 pillars: paper, aluminium and plastic, thanks to our action on packaging.
« What we look to achieve in our labs is to make your job easier. I want you to know that L'Oréal is entirely at the hairdresser’s service. »
Eugène Schueller, founder of L’Oréal group