Imbue is a curl worshipping, vegan hair care brand dedicated to curls and coils.
We only use moisturising, sustainably sourced ingredients like Coconut Oil and Cupuaçu Butter because we believe in respecting those curls. Our formulations never contain oil-based silicones, parabens, sulphates, drying alcohols, mineral oils or waxes – because we know it’s not about controlling kinks, curls and coils it’s about liberating them.
Curl Liberating Sulphate Free Shampoo | Curl Restoring Intensive Mask | Curl Respecting Conditioner | Curl Inspiring Conditioning Leave In Spray | Curl Empowering Crème Gel | Curl Energising Hydration Serum | |
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REGIME STEP | 01 - CLEANSE | 02 - CONDITION | 02 - CONDITION | 03 - CURL | 03 - CURL | 04 - FINISH |
PRODUCT TYPE | Cleansing Shampoo | Treatment Mask | Rinse-out Conditioner | Styling Spray | Styling Gel | Hydrating Serum |
CURL TYPE | 3A-4C | 3A-4C | 3A-4C | 3A-4C | 3A-4C | 3A-4C |
INGREDIENTS | Coconut Water Cupuacu Seed Butter Shea Butter Extract | Coconut Oil Cupuacu Seed Butter Shea Butter Extract | Coconut Oil Cupuacu Seed Butter Olive Oil | Coconut Oil Cupuacu Seed Butter Camellia Seed Oil | Coconut Oil Cupuacu Seed Butter Jojoba Seed Oil Sweet Almond Oil | Coconut Oil Cupuacu Seed Butter Avocado Oil Grapeseed Oil |
MAIN BENEFITS | Cleanse Nourish Moisturise | Condition Replenish Strengthen | Nourish Moisturising Detangle | Detangle Nourish Revitalise | Define Hydrate Hold | Enhance Define Defrizz |
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Hair Type 2Hair type Definition
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Hair Type 3curls range from loose loops to tight corkscrew and there is normally a combination of curl textures! Hair type Definition
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Hair Type 4 curls are naturally very dry and can range from fine & thin or wiry & coarse. They are made up of tight, small, and densely packed coils.Hair type Definition
4A-4C coils are fragile and are prone to breakage and snapping without the right moisture levels. Main concern is retaining moisture, avoiding knots & tangles, and fighting shrinkage – it’s almost a full-time job! |
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Curl Inspiring Conditioning Leave In SprayA nourishing shot of hydration. The Curl Inspiring Conditioning Leave In Spray mists evenly over strands to perk up, refresh and restore back to vitality. Camellia Oil adds an exotic fragrant note while nourishing dry hair. A lightweight formula that packs a seriously nourishing punch. One spritz sends a softening blend of Camelia, Coconut and Cupuaçu Oils onto strands, giving curls what they truly deserve - a treat for curls with absolutely no extra weight. Your curls are unique so simply use in the way that works best for you, mist over damp hair to add a shot of moisture and detangle, or on dry hair to redefine and revitalise second-day curls. |
Curl Defending Heat Protection Mist100% Curly Girl friendly, wear your curls your way with the nourishing Curl Defending Heat Protection Mist from Imbue. Free from alcohol and silicones, this conditioning spray hydrates and conditions both wet and dry hair so your curls stay soft, smooth and healthy. Developed to provide multi-functional defence against UV and heat damage up to 220oC/428oF with precision trigger spray for even application |
Curl Energising Hydration SerumLightweight and versatile, the Cacao-infused Curl Energising Hydrating Serum from Imbue absorbs quickly into hair to plump and define from the inside out. Add a few pumps during styling for extra smoothness, or save for the bits that don’t always dry like the rest of your hair. For second, third, and fourth day hair, massage into lengths to re-energise curls. |