Since 1974 ICEBERG has revolutionized the world of fashion and introduced the concept of sportswear deluxe inspired by Pop Art.
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The visionary intuition of Giuliana Marchini Gerani and her husband, Silvano Gerani, led to the launch of ICEBERG in 1974 under the supervision of the first creative director, Jean-Charles de Castelbajac. |
With the arrival of the talented French designer Jean-Charles de Castelbajac, the brand has revolutionized the fashion world with a collection inspired by pop art. ICEBERG then introduced the concept of deluxe sportswear. |
Andy Warhol, Vivienne Westwood and Franco Moschino were among the testimonials of ICEBERG. The brand is now focused on logomania and nostalgic references. Directed by the English designer James Long, the brand has become one of the most desired luxury sportswear brands. |